The challenge
All case studies
Bechtel case study
How the Bechtel Brief showcases world-class work and connects a global workforce
The Bechtel Brief brings to life the accomplishments of 20,000+ professional staff and tens of thousands of craft professionals across 33 countries.
Around 80%
week over week
More than 18%
from the previous newsletter
Six-person
editorial team
The story
The approach
In 2023, Bechtel partnered with Axios HQ to reimagine its all-staff newsletter as a weekly alignment engine for its workforce.
In their words
“It’s more than a tool for sharing information; it surfaces insights, celebrates ingenuity, and fosters a shared understanding across a workforce tackling the world’s toughest challenges.”
Rayna Farrell
Leads Bechtel’s Corporate Affairs & Marketing function
See the source