Citi case study

How Citi turned enterprise communications into a must-read

Citi, one of the world’s most global financial institutions, partners with Axios HQ to transform enterprise communications with Smart Brevity for an audience of nearly 300,000.

Nearly 300,000

audience

Six

core editorial team

One

cohesive experience for everyone

The story

The challenge

Before Axios HQ, Citi's communications team was sending a firmwide digest of links to recently-published intranet stories created independently by teams from across the firm on a biweekly basis.

The approach

Citi partnered with Axios HQ to transform how the firm communicates at scale.

In their words

“The Axios HQ software and the Smart Brevity model have become essential to how we share information across the firm through our flagship newsletter.”

Leslie Hart

Citi Global News Editor in Chief

See the source

Explore the full Axios HQ case study.

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