Takeda case study

The tool Takeda uses to modernize its storytelling

The 240 year-old pharmaceutical company uses Axios HQ to tell its most compelling stories.

52,000

global employees

Three

2.5-hour blocks for training

Bespoke

writing workshops

The story

The challenge

Takeda needed a modern framework to communicate with its 52,000 global employees in a concise and consistent way.

The approach

Takeda uses Axios HQ to draft and edit its most important communications, using its Smart Brevity® tips to sharpen their structure and focus, and invested in a series of bespoke writing workshops to help its Global Communications teams jumpstart their understanding of the Smart Brevity style.

In their words

“We love the Axios HQ approach because it’s based on brain science and research.”

Susannah Wesley-Ahlschwede

Head of Global Internal Communications

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