ICI case study

How ICI's newsletter evolved into a daily, must-read industry briefing for members

The Investment Company Institute transformed a basic news digest into an essential daily morning brief for 25,000+ investment leaders and policymakers.

Nearly 25,000

organic subscribers comprising of members, policymakers, regulators and Capitol Hill Staff

Subscribers

often opening each edition multiple times and sharing it with colleagues

Member retention

has remained strong

The story

The challenge

ICI aimed to modernize their industry communication strategy to align with the demands of the digital age.

The approach

ICI worked with Axios HQ to transform its daily communication through the ICI Daily newsletter, reaching nearly 25,000 subscribers to foster a well-informed, engaged community.

In their words

“It's become such a hot topic at our conferences. Members reference it constantly and would come up to us and say 'We can’t wait to see what’s in today’s Daily.' They’re actually excited to hear what the content is. The word-of-mouth growth shows its truly delivering value.”

Kevin Coroneos

Director of Digital Strategy

See the source

Explore the full Axios HQ case study.

Read the source

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