CSX case study

CSX transformed employee communications with Smart Brevity

One of North America’s leading transportation companies partnered with us to revamp how their board, execs and employees receive industry-critical news.

Nearly 4x

The Mainline’s readership grew nearly 4x in three months

100%

Board open rates jump from 61.9% to 100%

79.3%

Executive open rates jump from 46.5% to 79.3%

The story

The challenge

The legacy newsletter was a long list of headlines and links with little context. Leaders and their staff had to sift through articles themselves to understand implications.

The approach

Editors from Axios HQ and writers from Watershed Analytics transformed the daily 7 a.m. newsletter into a sharp, contextual digest of what’s new, why it matters, and what actions leaders might need to take.

See the source

Explore the full Axios HQ case study

Read the source

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