Yahoo! case study

How Yahoo built an internal comms strategy after its spinout from Verizon Media

The tech company used Axios HQ to reimagine internal communications and drive change.

72%

Open rates are strong at 72%.

We still see an impressive 8% click-through rate.

Employee surveys

show greater understanding of company direction, buy-in to the company’s vision, and trust in leadership decision-making.

The story

The challenge

The company’s global employee base needed to understand the structural and strategic changes happening and know where to find updates about them.

The approach

Yahoo's internal communications team launched a strategic newsletter program using Axios HQ to create a centralized, engaging channel for company updates, including “The Weekly Download,” an all-employee newsletter, sent weekly with product launches, press coverage, tactical action items, and culture-building people stories, and “Manager Memo,” a people-manager newsletter, sent weekly with leadership guidance, resources, and reminders.

In their words

“Our CEO loves our newsletters and reads them the second they come out.”

Sarah Smith

VP of Global Internal Communications

See the source

Explore the full Axios HQ case study.

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