J&J MedTech case study

How J&J united six medical technology brands under the Johnson & Johnson name

In 2023, Johnson & Johnson split off its consumer health business to sharpen its focus on pharmaceuticals and medical technology.

70,000

MedTech employees

Six

MedTech businesses

100%

participation across business units in the rebranding program

The story

The challenge

This was an emotional change for customers, a business change for stakeholders, and an operational change for employees.

The approach

The team partnered with Axios HQ to create “Now @MedTech,” a single-source-of-truth newsletter for staff communications. This channel was established in late 2023 and was a critical channel throughout the brand transition for delivering consistent updates and resources as a part of a comprehensive change management strategy.

In their words

“Axios HQ enhanced our employee communications strategy across J&J MedTech by helping us minimize the volume of communication that was going out to all employees.”

Sarah Dezendorf

Director of Global Employee Engagement and Brand Governance

See the source

Explore the full Axios HQ case study.

Read the source

Your next chapter

Bring clarity to the communications that matter most.

Talk to us